Restaurant Public Relations (PR)
Restaurant public relations is everything you do to manage your restaurant ’s reputation and keep your restaurant in the public eye. Restaurant public relations go far beyond simply working with journalists to receive editorial coverage in the media. Good public relations involve aspects of marketing, relationship building, event participation, community involvement, and creative use of your time, that, when taken together, make your restaurant, stand out in any crowd.
Good restaurant public relations is also about understanding your customer, and fulfilling those needs on a consistent basis. It is about doing the networking that connects you with the public in a positive way. Restaurant PR is about being a good and responsible member of your community, fund-raising and giving of yourself personally. It is participating in food and restaurant industry events, or, even organizing your own events to highlight business milestones and educate people about issues you are especially passionate about.
Your public relations program is constantly evolving. It is a living, breathing entity that needs attention all the time, and PR does not stop just because you receive a favorable restaurant review or because your business was included in a newspaper feature article. You need to feed the PR machine often, with fresh ideas, updated information and a regular schedule of outreach to the media, your customers and whoever else is important to your restaurant or food business.
Ultimately, by performing meaningful and valuable public relations, you will increase the overall value of the food and restaurant industry, for both your colleagues and customers alike.
To speak to a Restaurant PR representative about Restaurant Marketing Strategies you may call our toll free number at: 888-888-9609 or click here to: Contact Us
||The people at RestaurantPR were partners rather than contractors and it makes all the difference.
|- Cecile Giraud
restaurant public relations manager, La Bonne Soupe in New York City