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Restaurant PR Press Releases
| For Immediate Release: 6/18/2004 |
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| Culinary Snacks-Restaurant PR |
| Culinary Trends magazine |
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Volume 9 Number 1 -
People in the restaurant industry today are turning to public relations agencies.
However, most restaurant operators discover that the expense oh hiring a full-time agency is often too great--and too time consuming. A few years ago, this dilemma presented a business opportunity that Stephanie Crane—a successful New York City restaurant publicist—perceived, and decided to do something about. Hence, the birth of Restaurant PR.
Restaurant PR, Inc. was born out of the desire to give all restaurants, not just those with deep pockets and big investors, equal opportunity to compete in a world of high priced publicists and PR agencies. Internet based, Restaurant PR is an affordable program of products and services that give restaurant and food service operators the means to do their own public relations—at their own pace, in their own time, and with a dollar investment they control.
How cost effective is Restaurant PR? Hiring a full-time public relations agency costs from $2,000 to $20,000 per month in fees alone. Restaurant PR’s tools and services provide a lifetime of public relations in a single purchase. Many restaurants invest in advertising, a popular marketing strategy, rather than pursuing public relations. Unless you have significant amounts to invest, ads are not going to fill seats in a restaurant. A one-time, $40,000 advertisement in the New York Times is just that, one-time. Word of mouth from a good review, the third party endorsement of a feature on your restaurant, or television coverage of your chef’s best recipe—that’s what influences a potential customer. And that is what people remember.
PR defines you and your business in a crowded marketplace the way you see it—you are in control. Much more than advertising, or any tool of marketing alone, public relations is the element most critical to achieving success.
For more information log onto www.restaurantpr.com or call 888-888-9609.
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