Restaurant PR sells several important products and services designed specifically for you to do your own public relations. They were created by a 20-year veteran of food and restaurant PR who enjoyed success with some of the United States’ greatest hospitality companies, including The Plaza Hotel, Oceana and Molyvos Restaurants in New York City, and Gourmet Magazine.
When you buy products and/or services from Restaurant PR, you automatically become a client, and receive 1 half hour of consulting ($100 value) FREE as well as BECOME part of the universe of food industry experts that we connect with reporters every day. We contact you on behalf of media, and then deliver your information directly to editors, producers and journalists who may contact you for stories as a result.
Buy a book, a media list or email on line support, and begin connecting with media now!
STEP BY STEP Workbook – A complete “how to” guide on developing and managing your own public relations and marketing program, with detailed instruction, exercises, sample press materials and real-life examples of successful PR materials. If you buy this book, you will learn how to communicate, and build long-lasting relationships, with the press on every level. Beyond media communications, you will learn how to organize and run events, build direct mail programs, develop your web site and email marketing program, step up your community involvement, and more.
The workbook is available in both hard copy (shipped immediately to your location) or as a PDF file (transmitted upon purchase).
||What a great investment! This is by far one of the best materials I’ve bought for my restaurant!
|- Tommy Price
Millpond Steak House, Rembert, SC
||We have used your book to do newsletters, mailing lists and gift certificates and have received positive responses!
|- Mr. Joseph Sasso, Chef
Jojo's Fish House, Danbury, CT
NEW! Start-up PR Package! –
Restaurant marketing strategies for operators who are about to open a restaurant are critically important to the restaurant's success. These operators have a million urgent, important things to worry about, especially the introduction of the restaurant to a community of potential customers. The often costly and cumbersome job of doing the restaurant's opening PR and implementing new restaurant marketing ideas for any restaurant or catering company is now made easy with the new Start-Up PR Package for Food Service Professionals, from Restaurant PR, Inc.
NEW! How To Write Your Own Press Release Book! –
The press release is the single most used document in public relations work. It is often the first line of communications
between you and the media, and one you will use frequently when communicating about your food or restaurant business.
How you write the press release, how you deliver it to media, and how you deal with the media afterward, can make your
business busier, better and more successful. If you purchase RESTAURANT & FOOD PROFESSIONALS: WRITE YOUR PRESS RELEASE!,
you will understand how to create and work with press releases to increase the attention – and the business – you get today.
NY/National Media List –
Our New York/National media list currently has at least 1250 records and includes important national food and restaurant
media contacts (such as food editors at Bon Appetit, Gourmet, and Food & Wine magazines, Chicago Tribune, Los Angeles Times,
Miami Herald food editors, trade media such as Food Arts and Nation's Restaurant News, etc., across the country) as well
as the important local and regional food and restaurant journalists, plus all the food media contacts in New York City
(that includes some bureau headquarters from around the country and the globe!). There is no set up fee for this list,
like there is for a custom-made list, and it can be emailed to you directly
in a compatible format. This list can be purchased for $1250.00 by clicking on the 'Buy Now!'
Customized Media List – The perfect complement to your PR workbook, this is a list of media contacts at newspapers, magazines, TV and radio stations, electronic (on the Web) and more, that will be built specifically for your food business’s needs. When creating the list of media interested in talking about your restaurant or food business, we consider your marketplace (where are your customers coming from) and locale (where your business is located). This will become your sole source for media communications, and at Restaurant PR, you can update it for free! Every restaurant and food service operator can benefit by purchasing a custom-built media list.
Expert Public Relations Support – Our On Line Support service provides you with public relations support from expert, full-time public relations professionals on line, at any time, as well as onsite consultation. Need help getting started? Talk to a professional! Don’t like the press release you wrote? Take it to the professionals! Want to do an event to support your business, and don’t know where to start? Come to the professionals at Restaurant PR! Just go on line, email email@example.com, and it’s like having your own PR professional in house!
You know that doing public relations will help you grow your business, but you feel overwhelmed already! What do you do when you don’t have time? Assign a team of staff to do the job! There are as many as four members of your staff (hostess, reception, wait staff) who have two to three hours in any day to give to your restaurant’s public relations program. These are people who work for you now who want greater involvement in the restaurant, and would work well on a team together, doing your PR. Assign one manager or trusted staff to oversee the work, and then assign the work by individual or group. You’ll give each team member more reasons to love their work.
As a team, these valuable staff members write the press materials, do press outreach, plan and execute events, and manage all the public relations for the restaurant. You will have a successful team doing great PR, a busy restaurant, and save time and money.
Social Media Strategies –
Social media, meaning Facebook, Twitter, LinkedIn, and so many more web sites, blogs, gathering spaces and tools, are what many marketers believe is driving the engine of commerce today. For most people, however, who are running businesses, living lives and generally trying just to keep up, the task of understanding social media feels beyond our capabilities. That's why, as a restaurant PR and marketing expert, I took the time to select the top social media sites and tools, and set down explanations of what they are and how to use them in Restaurant PR's brand new book entitled, Restaurant PR's Guide to Social Media, or What we do online.