Free Restaurant Marketing Ideas

Check list for pitching media, part 2 & 3
Published on 6/21/2010
Before calling or writing: 2. Prepare a mini Q-and-A to anticipate the reporter’s questions.. -Value of story. -Why it’s significant (facts and figures are helpful). -How it fits into other stories/trends or how it’s unique. -Is this an exclusive, or are you pitching the story to several media?\ 3. Select a spokesperson/subject matter expert (if it isn’t you, have someone available who can speak to the subject).


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