Free Restaurant Marketing Ideas

Pitching Trade Media: Part III, Pre-Sell Your Idea
Published on 7/21/2008
It’s important that you get to know what kinds of stories the person you’ll be pitching likes, as well as how and when he or she wants to be contacted. Pitching editors and reporters over the telephone is one of the most difficult tasks, so it’s critical that you master the art of the 30-second pitch. Develop a bulleted fact sheet that outlines your key message points. Be sure to practice – and use your watch. • Identify who you are and why you are calling. • Ask if this is a good time to talk. • If it is, let the editor or reporter know you are familiar with the publication. • In a sentence or two, explain the angle and why people would care about the story. • Ask the editor or reporter if he or she is interested in learning more, and then continue by phone or email or snail mail; whatever best suits the editor. Meet the target's needs at every step of the way, and even if you don't land this story, you'll create a good reputation as a contact to deal with.


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