Restaurant PR’s step-by-step guide was written by a successful food and restaurant publicist with twenty years experience. It is written to make you feel like you are working one-on-one with your own PR professional, showing you how to do the work with simple instruction and examples at every step of the way. The easy to use workbook includes the story of a critically acclaimed restaurant that achieved success doing PR – New York City’s Oceana – complete with examples, exercises and real press materials. Best of all, the book gives you all the instruction you need to get started doing your own PR today!
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Buy the Restaurant PR Public Relations Workbook and learn how to create excitement and increase business at your restaurant while building closer relationships with customers and staff. Chapter topics include:
- Designing A Public Relations and Marketing Program
- Writing Press Materials, including all Press Kit materials and Cover Letters
- Effective Ways of Communicating with the Media
- Getting the Most Out of Your Media Exposure
- Internet Marketing
In addition to teaching you, the food industry professional, how to perform your own marketing public relations, Restaurant PR’s workbook contains real-life press releases, fact sheets and biographies from a successful New York City restaurant. These samples serve as excellent templates and simplify the process of developing your own press materials.
A unique and valuable feature of Restaurant PR’s workbook is the appendix on launching a new restaurant. Step-by-step, it walks you through the process of promoting a new restaurant, from envisioning a concept for a launch party to connecting with the media in the days after. The workbook also contains an updated list of domestic and international culinary schools, as well as a complete glossary of public relations and marketing terms.
In concert with the customized media list, Restaurant PR’s workbook will place the power of public relations and marketing in your hands.
The workbook is available in both hard copy (shipped immediately to your location) or as a PDF file (transmitted upon purchase).
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Our food/restaurant public relations efforts are rewarded with recognition on a much greater scale than anything we would ever achieve without PR. We dedicate our time, staff and dollars to food PR to ensure that we receive that attention on a regular basis. |
- Paul McLaughlin
Oceana Restaurant, New York City |
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Being successful in the restaurant business has never been harder. To have good food and service is simply not enough. Salaries, rents and the cost of food have never been higher, so you simply cannot afford to have empty seats. Doing public relations helps us fill those seats. |
- Nick Livanos
Molyvos, New York City |
